A pop-up plugin can immensely benefit your conversion rates and email-list building efforts. With so many WooCommerce plugins circulating in the market it can get challenging for online store owners to choose the right pop-up plugin for their WooCommerce store.

In this blog we will explore the top 10 free and premium pop-up plugins. We will also discuss the pros and cons of each plugin so that you can make an informed decision.

Top Usages of Pop-Up Plugins

• Newsletter sign-ups
• Login forms
• Subscriptions sign-ups
• Exit intent content
• Reminders, updates and announcements
• Privacy policy notices

The purpose of using popups on WooCommerce websites is to grab users’ attention. However some business owners refrain from opting for pop-up plugins because it may turn away customers.

But pop-ups are one of the most effective marketing strategies when employed right away. It can be designed to acquire more leads and at the same time be pleasing to the users.

Here are some points to consider when selecting a pop-up plugin

• The Woocommerce pop-up plugin should have multiple popup templates
• Choose for a drag-and-drop builder so that you can easily customize the design
• Opt for a plugin that lets you create multiple types of campaigns
• The plugin should offer a wide range of triggers
• Ensure that the plugin connects to your email services for email marketing automation

Top Pop Up Plugins for WooCommerce

1. OptinMonster
2. TrustPulse
3. Thrive Leads
4. Bloom
5. Sumo
6. Ninja Pop ups
7. Icegram

OptinMonster ($9 – $49 per month)

Many consider OptinMonster as the best WooCommerce plugin for lead generation. It was also one of the first plugins in the market that popularized the use of popup forms. It features simple drag-and-drop functionalities that make it easy to use.

You can choose from a wide range of pre-built templates or create your own pop-up forms from scratch. Its canvas features enables store admins to create any type of pop-ups using custom HTML/CSS and WooCommerce shortcodes.

OptinMonster offers features such as built-in analytics, A/B testing tools, campaign performance monitoring, geo-targeting, two-step opt-ins and more such functionalities that make it the most opted and popular pop-up plugins by WooCommerce store owners.

Pros

• Multiple triggering options
• Scroll trigger
• Inactivity sensor
• Create target campaigns
• Smart tags to create dynamic smart content

Cons

• Sluggish customer support service
• Limited analytics

TrustPulse ($5 – $39 per month)

TrustPulse is a WooCommerce plugin that provides an all-in-one solution for all marketing needs. It is developed by the same team who developed OptinMonster.

It provides features such as real-time event tracking. Send live notification of any action taken on your website. It offers a FOMO notification system to give you audiences live status of an action to attract more customers.

It also offers smart targeting and provides customizing rules and timing controls for advanced targeting.

Pros

• Wide range of pop-up design options
• Multiple FOMO campaigns
• Integration to popular website platforms and tools such as Zapier

Cons

• Limited monthly sessions

Thrive Leads ($299 /year)

Thrive Leads is one of the best WordPress pop-up plugins for conversion optimization. This WordPress lead generation plugin provides advanced targeting options, reporting, and drag-and-drop editor.

The plugin also provides various opt-in forms, such as two-step opt-ins, screen filler overlays, and multiple-choice forms.

WooCommerce store owners also get A/B testing and reporting features. You also get access to the Thrive Leads’ template library which saves tons of time building pop-ups from scratch.

The plugin editor is code-free and has mobile view mode which suggests you can display different opt-ins on mobile devices as well.

Pros

• A wide range of opt-in forms
• Easy-to-setup drag and drop form builder
• Access to lots of pre-made templates
• A huge number of integrations for email marketing services
• Page and taxonomy targeting
• Content locking opt-in forms
• A/B testing with quick set-up

Cons

• Some older opt-in form templates are outdated
• The user-interface can be clumsy to use
• It is part of the Thrive Suite and cannot be availed as a standalone plugin

Bloom ($89 per year to $249 per year)

Bloom is a popular email opt-in plugin which is much desired by WooCommerce store owners for its modern designs. It provides over 100 pre-built templates and enables store owners to design and create engaging pop-up campaigns.

The plugin provides six different automated opt-ins along with three form orientations and multiple triggering options to meet specific business needs.

It provides after-commenting and bottom-of-post triggers which are particularly useful to engage with customers.

Along with supporting integration with Mailchimp and AWeber, Bloom also has a page-level targeting functionality which enables store owners to display pop-ups on specific posts or pages of the site.

Pros:

• Simple and easy-to-use
• Built-in A/B testing
• Access to Divi themes at no additional cost

Cons:

• No drag-and-drop builder
• Limited template customization
• Limited popup types
• No exit-intent popups

Sumo (Free to $39 per month)

Sumo is a simple and versatile email marketing pop-up plugin for WordPress. This is a freemium tool which includes a ton of features including gathering visitors’ email addresses and building email marketing campaigns.

The opt-in email forms can be customized which enables WooCommerce store admins to create personalized marketing campaigns.

It also enables marketing teams to extend their reachability and increase conversions with features such as social media sharing and visitor-targeting features.

Pros

• Great selection of tools in a single package
• Easy-to-use intuitive user interface
• Advanced settings and controls
• Integration with third-party tools and services

Cons

• Premium plans are expensive

Ninja Popups ($24 per month to $155 per month)

Ninja popups is a great WordPress plugin that wants comprehensive pop-up campaign features. It offers integration options with other popular plugins and many other responsive pop-up themes.

Ninja popups has an easy-to-use drag-and-drop builder with a wide selection of free opt-in panels. The pop-up designs are optimized for search engines, graphics workloads and faster loading times.

Moreover, the page-level target marketing makes it easier for store admins to create personalized pop-ups for each page or post on the site.

Pros

• Social media integrations
• Unlimited Pop-ups
• Multi-lingual popup creation with auto translation
• Best in customer support

Cons

• Limited features

Icegram (Free to $229 per year)

Icegram is one of most popular pop-up plugins on the market with an easy to set-up function which enables businesses to help grow traffic, subscribers and conversion rate without coding.

The plugin features a pop-up builder that has action bars perfect for placing announcements on the header and footer section. It ensures maximum visibility as well as improves the user experience on the ecommerce site.

The display targeting options makes it easier to control each aspect of the campaign. You can set triggers based on pages, posts, site visitors using a shortcode.

Pros

• Mobile-friendly design
• Cost-effective pricing
• Freemium plan offers multiple features
• Best in class for newsletter and mailing list plugin

Cons

• Outdated template design

Conclusion

If you want to create engaging pop-up campaigns for your WooCommerce store you have the option to either create manually using HTML, CSS or you can simply install a plugin and create a pop-up in a few clicks.

These pop-up tools are a must-have for businesses who want to customize how they want to inform their visitors about their newsletters, send reminders or provide customized deals and discounts.

We have created the aforementioned recommendations by keeping the budget and needs in mind so that you can pick the best plugin for your online store.