When it comes to online commerce the Click-Through Rate (CTR) plays a pivotal role in determining the success of your eCommerce store.
A higher CTR signifies engaged visitors and potential customers. So, how can you optimize your eCommerce store to increase CTR and drive conversions?
Let’s delve into some actionable strategies.
Target the Right Audience
As an eCommerce business owner you should spend time learning your customer persona and understand what your audience wants.
You should also learn what type of content your target audience prefers, what are their interests and their demographics.
Targeting the right audience suggests you will create the right copy that speaks directly to them and solve their problems.
On the other hand, targeting the wrong audience means you lose a lot of impressions which can result in a poor CTR.
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Employ Emotions in Your Marketing
The goal of your marketing campaigns is to sell products. However, while marketing your products you shouldn’t assume that your customers are smart buyers.
In reality, they are emotional creatures who often act on impulse rather than logic.
Therefore it’s important for eCommerce marketers to use emotion-driven marketing tactics.
Emotion-driven content and prompts use triggers, such as humor and storytelling which will attract more attention from potential customers.
For example, if a person just got married, you should prompt content that relates and participates in their time of happiness.
This can be done by using words and images in your marketing materials which convey liveliness and happiness.
Position Your Ads Strategically
The positioning of the ad such as buttons, and links etc really matter. Depending on your marketing channel, you want to find out the best spots to place your ad.
- If you are planning to place your ads on any website ensure that you place it where there is the most traffic.
- If you are placing your ads on email then the ads should be placed where there is the most clarity or where the content and the ads together make sense.
- Similarly place your ads on other channels where visitors are most likely to click on your ad.
Highlight The Value You Provide and Selling Points Clearly
Your ad copy is meant to sell your products and you want your viewers to click.
Hence, write a copy that clearly expresses the value you provide and the selling points of your products or offerings.
Try to create enough interest for your viewers so that they can click on the ad to get you to your desired landing page.
Use Action Words in Your Content
Use action words in your copy which compels users to click. A few such words are Exclusive, Limited Time, Limited Amount, Discounts, Free, Lifetime, Gifts etc.
The last thing you want is to use generic and lifeless words which create zero urgency and curiosity.
Use Relevant Keywords and SEO Best Practices
Use keywords that are related to your business, products and services you offer. It ensures that you’re showing up in the SERPs for the search of those terms.
For example if a customer is searching for the smartphone and your ads are showing up for a search on smartwatches then it’s unlikely that they will click on it, let alone buy one.
Also when you are targeting specific customers during Sale such as Flash Sale and Clearance Sale ensure to run ads with specific keywords such as Sale, Discount, Deals, 20% OFF etc.
You can use custom discount plugins such as BeePlugin to run profitable Sale campaigns on your online store.
Therefore, it is relevant that you place your keywords that are related to your business and the products or services you offer.
The more relevant the keywords you use, the better your click through rate will be.
Moreover, it’s essential to take SEO practices into account when creating eCommerce marketing ads.
Below-mentioned are some SEO practices that will increase your click-through rate:
- Use your brand name as a keyword.
- Use long tail keywords relevant to your brand-name, products and services.
- Include the URL in your ad copy
- Use images that resonate with your theme and your ads.
- Create ads that are based on your target customer persona.
- Use target keywords from your customer’s search history to create a relevant ad
- Ensure that there is a high relevance between the user query and your brand.
This will help increase the click-through rate for eCommerce marketing campaigns.
Keep Your Headlines To-The-Point
Headlines are the most important aspect of your marketing ads. It is what draws people in and also what compels users to click through the website.
Use specific and descriptive headlines that clearly outline the benefits of clicking on that ad. The more specific and laser-focused your headlines are, the better will be your click-through rate.
It is also essential to test different variations of your ad headline to find out which ones perform best. Use different keywords, write compelling headlines and describe benefits rather than features.
Optimize Landing Page Designs
The landing page is the first page that visitors see when you click a link in your ad campaign.
It is essential to optimize this page for conversions which suggests that your visitors must perform specific actions such as filling out user details, signing-up, downloading free goodies or making a purchase.
You need to ensure that your website is not cluttered with too many images, videos, or text.
You should focus on creating a clean and engaging page with valuable content that would appeal to your target audience.
Also ensure that the landing page and website is mobile-friendly.
As mobile-commerce is on the rise and more than half of your customers are on mobile devices, you should focus more on creating an engaging shopping experience on your mobile devices.
Use Video Content in Your Marketing Devices
In today’s highly competitive market, video marketing is the most effective way to stand out from the crowd.
Research shows that people who watch videos are more likely to click through the ad.
Video content is more engaging that text, and it can help you stand out from the crowd.
A short video explaining how your product works and the value it provides will surely boost your click-through rate.
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To increase the CTR on your eCommerce store you need to have a strategic approach that combines compelling content, user-friendly design and data-driven optimization.
By implementing these strategies you can create a more engaging shopping experience, drive higher click-through rates and boost your eCommerce success.
To boost your store sales you should also run Sales campaigns using custom WooCommerce discount plugins. You can install BeePlugin WooCommerce extensions to manage discounts and provide customized discounts to your target customers.
For example you set different discount rules for different user categories such as 5% discount for customers and 10% discount for Wholesalers. You can also create time-range based discounts such as Flash Sale.
Create custom discounts for each product as well as for product categories. To learn the full capabilities of BeePlugin visit our official website.