eCommerce today is a competitive market which suggests that store owners now have to improve their strategies and offer more customized deals to prevent losing customers and increase their sales.
In this blog we will discuss the top strategies and hacks that you can employ immediately on your WooCommerce store to reap big benefits.
Here is a List of Proven Ways To Boost Your WooCommerce Sales
Coupons are one of the best ways to spread the word about your products on your WooCommerce store. Coupons are self promoting which attracts more customers to your store like a moth to a flame. Although coupons drive more sales it doesn’t retain your loyal customers rather brings only customers who are deal hunters.
Which suggests that you need to strategize your coupons well to make it work for you. The best way to create a winning strategy for your WooCommerce store is by looking at your previous promotions and coming up with customized offerings that your customers just can’t refuse.
Provide Loyalty Points Programs
A loyalty program is a strategy in which business owners provide rewards, deals and discounts to their loyal customers. The goal of the loyalty program is to retain customers and encourage repeat sales. The rewards can be discounts on a particular group of products or digital tokens or coins that online shoppers can reimburse when checking-out.
A good marketing strategy is to offer increasing discounts every time your loyal customers make a purchase. You could also offer exclusive discounts only to your loyal customers to encourage more sales.
Quizzes and Surveys
Quizzes and surveys are an engaging way to collect essential customer information to drive your marketing strategies. Moreover, it generates a ton of traffic and brand reach especially if you offer some rewards in exchange for their time spent on the store.
Since surveys and quizzes have become a common phenomenon, you need to offer other marketing factors to add that WoW factor to your strategies. You can provide a single big contest where customers can participate to win big prizes. On the other hand, some brands opt for a series of mini-contests that will keep your customers hooked to the online event and will enable you to build the hype. However, remember to provide a big enough prize that will attract your users.
Leverage Commercial Holidays
Commercial holidays such as Black Friday and Cyber Monday witness huge sales activities which has become a staple for WooCommerce store owners to make big profits. One of the easiest ways of cashing in on those holidays is by building creative campaigns and providing exclusive deals and discounts meant only for the selected days.
Organize a Special Event
Give offers on special deals and discounts on popular events as well as on special days such as customer birthdays, anniversaries and special days for your VIP customers as well as brand-specific days.
You could also create discount seasons and sale events to boost your sales. You can strategize these special events to invite new customers, up-sale products, retain customers, and boost store-wide sales.
Flash sales are another great way to increase store sales and bring in more traffic to your WooCommerce store. It create a sense of urgency among your visitors which invites users from all categories namely: bargain hunters, first-time customers, planned shopping for specific items, loyal customers, etc.
With the added visualisation of ticking timer and flash sales it results in an increased sales. Many stores often promote flash sales through social media that results in an increased traffic.
Offer Free Gifts to Shop More
When you offer gifts you provide a powerful incentive for your visitors to shop more. Which in turn results in increasing the average cart value. Moreover, offerings such as gifts bring in new visitors to your store. Another great tip is to provide free gifts with flash sales to maximise your ROI.
Cross-Selling and Up-selling
Cross-selling and upselling are two important marketing techniques in which ecommerce businesses offer complementary products in their stores. In addition to the products they offer, ecommerce stores can encourage customers to add more products at a fraction of the price.
This method is used to introduce new brands and products to the customers and promote hard-to-sell products.
Send Personalized Newsletters
Almost all stores send out promotional newsletters to their customers but few provide any customization to their contents which is why most newsletters remain unopened.
If you truly want to realise the power of newsletter and promotion content you have to customise it to the needs and expectations of the customers. Which suggests that the newsletters should provide products that best match the purchase history of the customer who is receiving the email.
Your newsletters should be designed to be aesthetically pleasing with content curated just for the recipient of the email. Moreover, you should provide customized offerings that would compel users to click over the landing pages.
Offer Free Shipping
According to statistics nearly 90% of consumers would shop online more often if given the option of free shipping.
This suggests that free shipping is an effective technique that encourages shopping to actually carry out the transaction instead of abandoning cart. You can also strategize free shipping to up-sell more products i.e. set a limit of order value to avail free shipping on the purchase. This encourages customers to discover your store and increase your customer base.
Send Abandoned Cart Email
On average nearly 70% of shoppers abandon carts. This shows how important it is to send curated email to remind users that they still have products left in the cart and encourage them to make a purchase by offering a deal or discount on the products in the cart.
Aforementioned are the sales strategies and hacks that are worth implementing to boost your online store sales. Moreover, keeping up-to-date with the latest trends and best practices also helps improve store revenue.
Although eCommerce is a crowded market with fierce competition there is enough room for online stores to take advantage of these sales techniques to grow their market share in their niche.